Top 10 Highest Paid Instagram Celebrities of 2020

As one of the most popular social media networking platforms today, Instagram has become the forefront of celebrity-endorsed content. With such substantial audiences, brands seek to partner with celebrities and social media influencers to reach as many new consumers as possible, no matter the cost. As always, humans are creatures of curiosity and desire to know just how rich our favourite influencers really are.

Prepared by HopperHQ, an Instagram scheduling tool that analyses internal and publicly available data, the annual list determines the highest paid celebrities and influencers on the app. To assess how much each celebrity charges per sponsored post, the site factors in average engagement, post frequency and the number of followers they have, combining these considerations to rank the list based on these estimates.

Here are the top ten highest paid celebrities on Instagram in 2020.

10. Neymar da Silva Santos Junior

143 million followers

Estimated $704,000 per post

Neymar is a Brazilian footballer who has risen to fame over the past few years, quickly earning a substantial following as the forward for both the French team Paris Saint-Germain and the Brazil national club. Through his sporting commitments, he has established himself as one of the best players in the world, capitalising on this fame by receiving endorsements from some of the world’s largest sporting and fitness companies, such as Nike.

9. Taylor Swift

140 million followers

Estimated $722,000 per post

As one of the biggest recording artists in the world today, it is no surprise Taylor Swift makes the list. The singer-songwriter has amassed a global fanbase through her chart-topping and record-breaking music, becoming one of the highest-selling artists of all time. Through her fame, she has established a strong partnership with Amazon Music, promoting the service to her loyal fans and receiving close to three-quarters of a million dollars for her involvement.

8. Justin Bieber

150 million followers

Estimated $747,000 per post

As the only male musician to make the list, Justin Bieber just beats out Ms Swift as one of the top ten highest paid celebrities on the platform. After gaining a massive global following thanks to his industry-changing presence, the Canadian singer is coveted among brands looking to expand their audience. He has been particularly known to endorse apparel brands such as T.O.Y Clothing and his own Drew House label.

7. Beyoncé

155 million followers

Estimated $770,000 per post

The fiercest female musician in the world today chimes in at number seven on this year’s list. Through her musical and acting endeavours, Beyonce has established herself as one of the top celebrity figures to follow on Instagram, enticing brands to work with the former Destiny’s Child singer to reach new audiences. One of Knowles’ most notable sponsored posts surrounded her involvement with Netflix to promote her own documentary film.

6. Selena Gomez

195 million followers

Estimated $848,000 per post

After beginning her career as a Disney child actress, Selena Gomez expanded her stardom through her music career to become a worldwide sensation. As one of the most popular Instagrammers over the past few years, the Spanish singer is an ideal candidate for brands to partner with. The star has been known to endorse a range of brands within the fashion, lifestyle and beauty worlds.

5. Ariana Grande

206 million followers

Estimated $853,000 per post

Another child star, Ariana Grande began her career starring on Nickelodeon which helped her gain a following from a young age. Since then, Grande has gone on to feature in Broadway, television, and film productions, as well as becoming one of the biggest artists in the world through her multiple record-breaking singles, all of which have established her as one of the most followed celebrities on Instagram. Securing an endorsement from the singer can help brands reach over 200 million new people, but will come at a hefty price tag of close to a million dollars.

4. Kim Kardashian

191 million followers

Estimated $858,000 per post

Being part of the world’s most famous family comes with its benefits. Rising to fame as the most popular reality star in the world, Kim has cleverly transitioned her brand to the online world to become one of the most followed Instagram stars. With constant media attention, whether good or bad, Kardashian has guaranteed herself a spot within the Instagram elite and finds herself promoting different beauty and wellness brands on a consistent basis.

3. Cristiano Ronaldo

241 million followers

Estimated $889,000 per post

Not only is Cristiano Ronaldo the most popular football player in the world, he is also the most followed person on the entire Instagram platform. The Portuguese star has scored this achievement through his playing abilities, successfully establishing himself as the dream endorsement for sports brands. By completely incorporating each sponsor into his posts and captions, Ronaldo has built up his reputation to ensure the content justifies his desired price tag.

2. Kylie Jenner

200 million followers

Estimated $986,000 per post

As one of the most prominent figures in the beauty industry today, Kylie Jenner has revolutionised the world of celebrity influencer. Belonging to the Kardashian-Jenner dynasty, the youngest sister surpassed her family members’ fame through her powerful social media presence and Kylie Cosmetics empire. Her involvement in the beauty world has established her as the most sought-after endorsement among luxury fashion and beauty brands, with her sponsored Instagram posts contributing to her status as one of the wealthiest young entrepreneurs in the world today.

1. Dwayne ‘The Rock’ Johnson

203 million followers

Estimated $1,015,000 per post

After establishing himself as the head of the Hollywood Mount Rushmore, The Rock can now add ‘Highest Paid Instagram Celebrity of 2020’ to his list of ever-growing accomplishments. The wrestler-turned-actor has amassed his dedicated following through an extensive catalogue of blockbuster films, becoming the most desired Instagram influencer in the world today for brands to work with. Due to his gigantic stature, both physically and professionally, he has proven to be worthy of the million-dollar figure as the perfect partner for fitness and health brands.